Case Studies of Successful Referral Programs in Bangladesh

Written on October 20, 2025 by nicholas

Categories: Referral program in Bangladesh

Referral programs have become an increasingly popular marketing strategy for businesses in Bangladesh to acquire new customers and retain existing ones. Through the power of word-of-mouth and personal recommendations, companies are able to tap into their customers’ networks and attract potential new customers. In this article, we will take a closer look at two successful referral programs in Bangladesh and the key factors that contributed to their success.

The first case study is of Daraz, the largest online marketplace in Bangladesh. Daraz launched their referral program in 2015 and saw tremendous growth in their customer base. They offered their existing customers cashback incentives for referring their friends and family to sign up and make a purchase on their platform. This not only increased their customer acquisition but also improved their customer loyalty as they rewarded both the referrer and the referee. The success of Daraz’s referral program can be attributed to their strong online presence, customer satisfaction, and the use of social media influencers to promote their program.

The second case study is of bKash, a mobile financial service provider in Bangladesh. bKash’s referral program focused on incentivizing their existing customers to introduce their friends and family to their mobile wallet service. As a result, bKash saw a significant increase in their customer base and mobile wallet usage. They offered rewards, such as bonus cashback and free transactions, for both the referrer and the referee, which encouraged more referrals. Additionally, bKash utilized data analytics to target potential customers more effectively and improve their referral outreach.